I first began my creative journey from photography. I started as an event photographer, capturing special moments. As my skills grew, I started developing interest in the design world. I decided to undertake graphic design diploma at Torrens University Australia. Through this stage of my career, I knew that I have a passion in advertising.

I pursued further study in a Communication Design Bachelor program, to hone my skills as a designer. I wanted to create impactful messages that resonate with the target audience. While learning, I also kept doing photography, as a learner, enthusiast, and a professional. I believe this additional skill allows me to add more value to myself as a designer.

My identity as a Communication Designer is rooted in the belief that design is not just about aesthetics, but about purpose-driven storytelling that connects people, brands, and culture. I see every project as an opportunity to distill complex ideas into clear, engaging visual narratives. This identity drives me to balance creativity with strategy, ensuring that each design decision aligns with broader communication goals.